While over 30% of corporate users are using intranets, blogs, wikis, and social networking on a regular basis, corporations themselves are at various stages in their ability to make the most use of social media applications and standard enterprise best practices are still evolving.
What are the questions that can help organizations assess their readiness? Here are some - do you have others?
- Is the CEO is OK with the idea (OK, this is sort of a meatball...but an important one)?
- What percentage of managers have a favorable impression of social media tools?
- What percentage of employees speak directly, unmoderated, to external audiences?
- Does the company have regular open-format discussions with employees?
- How often do employees get updates about corporate performance and events?
- Can management articulate why community is important to the company?
- Are there identified community managers?
- Is there one executive responsible for community?
- Is there budget for offline community events?
- Has the business modeled out community development and its benefits - i.e. is there a community business plan?
- Are there resources assigned to proactively engage with people discussing its products and services online?
- Does the company track the number of online mentions for the company, its products, and its executives?
- Does the company track the number of positive and negative online mentions?
- Is there a articulated process for taking ideas from communities and incorporating back into products, services, or processes?
- Which corporate functions pro-actively solicit feedback from employees, partners, and customers already?
- What percentage of employees participate in corporate activities not directly related to their work responsibilities?
- What percentage of employees blog - either personally or professionally?
- What percentage of employees are members of a consumer social network?