Games are amazing vehicles for learning. Watching my almost three-year-old do puzzles is awe inspiring, not the least of which because she currently thinks of the alphabet as one giant puzzle that unlocks books, another thing she loves. That drive means that she has known her alphabet for a while and can now spell her first and last name with scrabble letters. She has learned this largely on her own, using iPhone apps which while I've downloaded for her to use, I do not encourage or discourage her use of any particular app. While she certainly gets exposed to her letters at daycare and at home, most of her learning has been motivated intrinsically.
Most adults can hardly even understand that kind of motivation, let alone access it. Why? Most of us have been pretty screwed up by extrinsic motivators for so many years that we don't even know what makes us happy any more.
First our parents set all sorts of expectations for us and while I am nowhere near a free spirited parent, the historical and more traditional method of parenting that my generation and previous generations grew up with was mostly a do-as-i-say-when-I-say-it-and-don't-ask-too-many-questions approach. In my case, my father (who I loved dearly) had expectations of me that were pretty misaligned with the child I was. He wanted a demure daughter who liked to follow the rules. I was impulsive and passionate. It created an internal conflict that still rages on and is not all negative but it clouded my ability to understand myself because I was so eager to please him. In many ways, his relatively early death has helped release me from that extrinsic motivator that kept me from accessing my own natural motivations - and my potential.
We then move on to school and work environments that are not set up to understand us, they are set up to make us conform to standards. The more standards we push onto kids - and adults - as they learn, the more our natural motivators are subverted and forgotten. And the more our potential is squandored.
As companies get excited about the ability to "gamify" work, I worry that they are just replacing or adding one system of extrinsic motivators (traditional performance management models) with another, cheaper model delivered through software. But that will not unlock the potential of human resources - to do that, they must re-discovered their intrinsic motivators and to do that, extrinsic motivators need to be removed to the bare minimum necessary to operate. For most organizations, it is impossible to remove all of the extrinsic motivators (salary, legal constraints, raises, promotions) but those core pressures exerted on human performance should be the first thing we evaluate before we add even more game mechanics.
Gamifying the wrong motivators is worse than doing nothing at all and in a world where we want to unleash human potential, we desperately need people that have the drive my daugter has in understanding the alphabet because she really, really wants to.
The Social Business Log Jam
What is wrong with Facebook, Instagram, Twitter and a raft of other social networks and the thinking behind them is that they are focused on scale, not value creation. The simple act of connecting a lot of people and then expecting value to flow from that is definitely a 'build it and they will come' mentality that from my experience does not work. Facebook is experiencing on a large scale what I caution clients about all the time on a smaller scale - building scale before you have created an environment that entices people to co-create and changes behaviors typically leads to a quick spike and then a cliff - because it looses peoples' interest.
But because of the scale, these networks have sucked the energy out of the market and distracted people into building Facebook pages and Twitter accounts but without any strategic thought around their business model, their relationships with different constituent bases and how these tools might impact the cost and returns of those relationships. So instead, organizations are paying consultants a lot of money to compare how many Twitter followers they have as compared to their competitors instead of realizing that we live in an environment of abundance and competition is no longer the yardstick by which you should be measuring yourself.
This strategic thinking is stuck in the industrial age and creating a huge log jam in the social business market. Social strategists are doing their best to stay afloat and on top of the logs but they seem to keep piling up. Instead of worrying about Facebook, Twitter, Pinterest or whatever other new social network has popped up, we should be starting our conversations with questions like:
But no one is having these conversations with executives. Instead we are telling them they should blog and when they go glassy eyed or object we try to convince them why blogging is so important. No wonder this isn't working. And yet, these same executives are the ones we need to support social business initiatives in order to really transform our organizations. And some of them, despite our best collective efforts to make this about technology, are getting it.
At The Community Roundtable, we are kicking off a new research effort called The Social Executive to try and learn from both the executives who 'get it' and actively participate themselves as well as those who object so that we can understand how to better demonstrate the strategic benefits of social business in a way that is meaningful to them. So that we can all stop talking about The Twitter and all start building real relationships with each other. That will be a relief to everyone and it will allow the rest of the world to take us seriously.